Decisive: How to Make Better Decisions By Chip Heath PaperAeroplanes grim chapter: a mission to

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Decisive: How to Make Better Decisions By Chip Heath PaperAeroplanes grim chapter: a mission toDescription: Condition: BRAND NEW Format: Paperback In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.